Drift with Purpose

Who We Are

Soul Fly is an outdoor and fly-fishing brand that connects people to the water—and to one another. We merge fishing, music, art, and conservation to create inclusive, purpose-driven experiences that inspire a new generation of outdoor enthusiasts.

Part festival, part fly fishing revival

The Soul Fly Difference

Soul Fly fuses outdoor culture, creative energy, and conservation into something bigger than a party. Rooted in fly fishing, built on storytelling, and powered by experience—we create cultural moments that move people and protect what matters. Each one carries local flavor and shared purpose.

Our Event Anchors:

  • Immersive local art - live music - Damn good food & drink

  • Highlight & support local nonprofits advancing conservation, outdoor access, and future leaders.

  • Nontraditional fishy activations to engage folks with purpose

  • Local brand collaborations to ensure a community-first approach

  • Different on purpose

  • Fly fishing, simplified and wicked fun.

Upcoming Events

Past Events

Oxbow All Species Tournament
Sep
20
to Sep 21

Oxbow All Species Tournament

Come celebrate Maine fly fishing and raise money for the ASGA Striper Initiative with a weekend-long tournament and celebration stacked with awards and prizes from our friends at YETI, Simms, Patagonia, Costa & more! 2025 will have an expanded weekend schedule, making this the biggest celebration yet. Join us for 3 days of fly fishing, tunes, community, and lots of Oxbow beer.

Learn more and buy tickets HERE

View Event →

The Bass Bash - Presented by Simms
Sep
19

The Bass Bash - Presented by Simms

Join us for the inaugural ASGA Bass Bash, an evening of Art and Advocacy in Portland, ME supporting Striped Bass! Rising Tide Brewery in downtown Portland will be our gracious hosts for an amazing evening with the local angling community. This event will kick off the 5th Annual All Species tournament weekend, and all tournament anglers get free entry!

Learn more and buy tickets HERE

View Event →

Our Partners

A circular logo with the text 'Elevate Youth' at the top. Inside, a city skyline with tall buildings in blue on the left and a green hilly landscape with a river on the right. Two green children, one older and one younger, are walking on a path across the hills.
Logo of the American Saltwater Guides Association featuring a stylized fish and a wave, with the text 'American Saltwater Guides Association' and the slogan 'Better Business Through Conservation'.
Red and white horizontally striped logo with the word "OLAY" in white letters.